Anyone ever see an NFL game or two this year is undoubtedly aware that the league is cracking down (with heavy fines and penalties) on the rates of violent helmet to helmet hits that can cause a concussion any hitter of the hittee. And for good reason - the NFL and a number of independent organizations have found that this type of head injury can be much more damaging long term than previously thought.
What does all this have to do with cars? Glad you asked. The investigation of hull designs new technologies is currently underway, and something interesting, Toyota has been able to provide data from some universities that is valuable both for research of automobile safety and head injuries related to sport using their THUMS Casualty Simulation Software.
Sounds pretty good so far, right? In fact, Toyota was so pleased with his contributions to secure them highlighted in an ad that aired during the Sunday slate of NFL games. Unfortunately, there was a problem ... the little one commercial showed a particularly violent hit helmet to helmet - the exact type of the same instance of causing injury in the NFL is doing everything possible to distance.
Not surprisingly, the NFL asked Toyota to make a little creative editing in the commercial. EnDicho otherwise offensive strike out or we will get our partners in the network to stop showing your ad. In the end, Reuters reports that Toyota and forced reluctantly changed its proper business.
NFL calls on Toyota to edit hull to hull success video ads
Related Posts:
2013 Ford C-Max Energi Live Photos Detroit Auto Show 2011After the EV Focus, Ford continues to reveal a range in Detroit greener, with the C-Max Energi. This model is based on the European C-Max minivan but … Read More
De Tomaso: A first illustration of the SLCHere is a first image of what should be the next De Tomaso, the SLC or large SUV capable of competing with the X6, cayenne and a few other giants of t… Read More
GMC Sierra All Terrain HD Concept - Detroit Auto Show 2011 Live Photos and VideoGeneral Motors delivers a video dedicated to his pickup Sierra All Terrain HD, introduced last Monday to the Detroit auto show. The prototype is scrut… Read More
2012 Vw Passat Live Pictures Detroit Auto Show 2011"It's hard to find a sedan in this class (length 4868 mm, wheelbase 2803 mm, width 1835 mm), with similar technologies and qualities of such a price,"… Read More
Ford Vertrek Concept - Detroit Auto Show 2011 Live Pictures and detailsFord Vertrek ConceptOne Ford's new strategy of offering the same model across the globe is somewhat upset the renewal of the ranges of the blue oval. … Read More
0 comments:
Post a Comment